EDITORIAL DESIGN
INTRODUCTION
The design challenge was to design a typographic piece that provides an indirect experience and celebrates our human connection with nature, identifying new ways of looking at nature and enhancing the design to educate the viewer. Biophilia is defined as a love of life and the living world; the affinity of human beings for other life forms.
CLIENT
Lil-Lets provides sanitary protection for women for their protection
COMMUNICATION GOAL
This work aims to raise awareness of the problem of female stereotyping in modern society, and to encourage women to see themselves as different form the usual mould society imposes on them.
STRATEGIC CONCEPT
The strategy is to create a book that would accompany an exhibition featuring South African women artists and their most prominent work on the problematics of gender inequality, as well as to encourage women to celebrate their strengths by opposing harmful stereotypes and practice self-appreciation.This book aims to celebrate the diversity of women by highlighting these stereotypes, emphasizing their synthetic nature through the extended metaphor of the cultivated flower, a flower that would not be found in nature, and represented by means of a highly decorative type.
This is contrasted by the representation of women as wildflowers, the natural, unabashed, and beautiful survivors that bloom against all odds, defying the artificial categories imposed by society.
SPECIFICATION BOOKLET
Women in general are seen as objects rather than strong and nurturing. Unfortunately this causes women to feel excluded from society forcing them to accept negative associations. There is a lack of biophilia in the relationship between women and the environment which convicts ignorance of self-appreciation.
